To celebrate the 2025 Stanley Cup® Playoffs, Chipotle Mexican Grill announced a "Wear Your Hockey Jersey" program that will offer a BUY-ONE-GET-ONE (BOGO) deal on entrees to in-restaurant diners who wear a hockey jersey on Monday, April 21 after 3:00pm local time.
According to a company press release, the quick-service eatery will give fans a BOGO deal on all entrees if they wear a hockey jersey to their local restaurants. Chipotle’s hockey jersey promotional deal is just one of many ways the quick-service restaurant gives back to its loyal customers.
Here's what you need to know to take advantage of this offer.
How to score free Chipotle today
Key Details of the BOGO Promotion
The BUY-ONE-GET-ONE (BOGO) promotion is limited to five free menu items per check and is subject to availability. Each free item requires purchase of an entrée item of equal or greater value and may be collected only by the jersey-wearing customer. It's valid only on April 21, 2025, after 3:00pm local time.
This promotion is available at participating Chipotle locations in the U.S. and Canada. Note that it is not valid for catering, mobile, online, or delivery orders. Also, kids' meals do not count as an entrée purchase.
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Purchased entrées are eligible for Chipotle Rewards points; however, the promotion may not otherwise be combined with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited.
Chipotle and NHL Partnership Extension
Chipotle is extending its multi-year collaboration with the NHL, maintaining its role as the league’s exclusive fast-casual and Mexican-inspired restaurant partner across North America. As part of the extension, Chipotle will be an official partner of the National Hockey League Players’ Association (NHLPA) for the first time, enabling the brand to work with more NHL Players on future brand campaigns and content series.
The Chipotle logo will be featured on the ice for every game during the Stanley Cup® Playoffs throughout the partnership.
“Extending our partnership with the NHL and adding the NHLPA will help us grow alongside this dynamic league,” said Brandt. “‘Chipper,’ as the hockey community likes to call Chipotle, is the premier restaurant destination for players and fans who are craving real food.”
Jason Jazayeri, NHL Group Vice President, Business Development, added, “We are excited to celebrate the success of our relationship with Chipotle and continue to engage our passionate fans and Chipotle consumers. Our extension will see a continued emphasis on collaboration with Chipotle to deliver unique and compelling fan promotions, creating new ways for our fans to interact with our great game.”
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Devin Smith, NHLPA Senior Director, Sponsorship and Player Marketing, stated, “We are thrilled to officially join Chipotle in this multiyear partnership with the NHL to activate and highlight players in Chipotle campaigns. We’re looking forward to continuing to bring more players to the forefront as part of Chipotle marketing and advertising and working together with both the NHL and Chipotle to evolve and grow this partnership.”
Participating Locations
The BOGO deal is valid at participating Chipotle locations in the United States and Canada. To ensure your local Chipotle is participating, it's recommended to check with the restaurant directly before heading over in your hockey jersey.
Additional Chipotle Promotions
Chipotle’s hockey jersey promotional deal is just one of many ways the quick-service restaurant gives back to its loyal customers. Some of the company’s seasonal BOGO deals include Veterans Day deals for active military and veterans.
Additionally, teachers, faculty, and school staff can receive a free entrée with the purchase of another by presenting a valid school ID, and to celebrate graduates, Chipotle has offered BOGO deals tied to gift card purchases.
About Chipotle
Chipotle Mexican Grill (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors, or preservatives. There are over 3,700 restaurants as of December 31, 2024, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates, and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry.
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Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology, and sustainable business practices.
About the NHL
The National Hockey League (NHL), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports - the Stanley Cup.
About the National Hockey League Players' Association
The National Hockey League Players' Association, established in 1967, is a labor organization whose members are the players in the National Hockey League. The NHLPA works on behalf of the players in varied disciplines such as labor relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA Goals & Dreams fund was launched as a way for the players to give something back to the game they love. Over the past 25 years, tens of thousands of deserving children in 40 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $26 million to grassroots hockey programs, making it the largest program of its kind.
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