ODR Skis is a company specializing in winter sports equipment, focusing on providing an alternative to traditional skiing. Founded in 2020 and based in Salt Lake City, Utah, ODR Skis operates as an e-commerce platform offering skiing boots and accessories. The company offers snow skates designed to help beginners learn more efficiently than with conventional skis. ODR Skis serves the winter sports community with their compact and lightweight gear.
ODR Skis invented and successfully launched a new, safer and more practical type of ski as an alternative for those that struggle with regular skis. Introducing a transformative product required ODR to produce “how-to” videos with its ski boots and showcase videos with different levels of skiing across multiple demographics.
Partnership with Vyrill and Swirl
ODR Skis worked with Vyrill + Swirl to collect and curate UGC videos to drive site engagement and boost average order volume. By partnering with Vyrill and Swirl, ODR has been able to leverage user-generated video content to not only show the real impact of their products across all skill levels and demographics but also to connect and engage with their audience on a more personal level, driving significant increases in site engagement and a more interactive customer experience.
Kevin Greco, Founder / Partner of ODR, said: "Creating ODR Skis was about creating a unique skiing experience that’s accessible and enjoyable for everyone."
Как выбрать горные лыжи
Understanding the Voice of the Shopper
ODR had no way to understand the ‘Voice of the Shopper’ from UGC videos at scale. Analyzing, organizing, and deriving insights from all existing UGC videos, let alone all new UGC videos being created every day, is impossible without AI-powered technology. Not to mention, the ability to track competitor video content, influencers and overall UGC video strategies.
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ODR did not have a mechanism to capture shopper intent. It was looking to understand omni-channel video engagement behavior - tracking video keyword searches, Q&A, filters, views, and click-thrus - to quickly expose visitor interest and content gaps.
The Vyrill Solution
Within just 2 weeks, Vyrill and Swirl updated the ODR Ski site with a new, personalized video commerce experience. All ODR UGC videos were uploaded to Vyrill where they were indexed and analyzed in 15 dimensions, including sentiment, demographics, location, and skill level. ODR is now able to organize and search all its video content in the Vyrill platform to determine which videos to use in marketing and promote on its site.
Swirl and Vyrill launched a richer, personalized video shopping experience on the ODR site that included three custom filters and a search bar:
- A location filter with 40+ ski slope locations such as Park City, Deer Valley Resort, Vail Resort, etc.
- A demographics filter to sort videos by young, adults and seniors
- A skill-level filter of Beginner, Intermediate and Advanced
Key Performance Indicators (KPIs) Delivered
With the Vyrill + Swirl solution, ODR increased average shopper site engagement by 68 seconds, including an 18-second increase from video views and a 50-second increase from search functionality. This equates to a 130.77% improvement compared to the previous average engagement time of 52 seconds.
Vyrill provided insights on which videos were most and least watched, helping ODR understand shopper preferences. This information is guiding ODR to create more popular, helpful videos while saving money and time by avoiding irrelevant content.
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Vyrill provided ODR with search and filter data, including click-through rates. This intent data helps ODR understand the content shoppers are looking for in videos and which filters they use the most. With this information, ODR can produce more relevant content, improve filters, and prioritize highly searched content at the top of their page.
Here are some key KPIs delivered:
- Best and worst performing videos: ODR has a better understanding of which videos resonate with shoppers so they can develop the right videos going forward to increase engagement.
- Top search terms from shoppers: ODR is using the top keyword searches to improve SEO, highlight these terms in their product messaging, and create new content.
- Average engagement time: With Vyrill + Swirl, ODR has increased engagement time by 131%, to 120 secs (2 mins), compared to the previous average of 38 seconds for an e-commerce site.
ODR Skis Competitors
ODR Skis ranks 7th amongst 23 active competitors, of which 5 are funded. Here is a list of the Top 10 competitors of ODR Skis, ranked by Tracxn score:
| Overall Rank | Company Details | Short Description | Total Funding | Tracxn Score |
|---|---|---|---|---|
| 1st | Faction Skis | Internet first brand for skiing products and accessories | $46.6M | 63/100 |
| 2nd | Atomic | Internet first brand of skiing equipment & apparel | -- | 45/100 |
| 3rd | WNDR Alpine | Manufacturer of boards for water sports and winter sports | -- | 29/100 |
| 4th | 4FRNT | Internet-first brand selling skateboarding products | -- | 24/100 |
| 5th | HUF Worldwide | Internet first brand of private label for skateboard and street wear | - | 23/100 |
| 6th | High Society Freeride | Designs and manufactures skis, soft goods, headwear, snow bags, and snowboards for athletes | $587K | 23/100 |
| 7th | ODR Skis | E-commerce platform offering skiing boots and accessories | - | 22/100 |
| 8th | DPS Skis | Internet first private label brand for skis and accessories | $165K | 22/100 |
| 9th | Homeschool Outerwear | Internet first brand offering apparel wear for women and men | $370K | 20/100 |
| 10th | Pret | Manufacturer of high-performance ski and snowboard helmets and goggles | -- | 18/100 |
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