Skiwear has recently been modernized by emerging luxury ski brands and fashion designers bold enough to take on technical apparel. For decades, shopping for the best ski clothing brands meant shopping sport labels with established reputations. And it makes sense; the products require technical knowledge, extreme craftsmanship, and durability, and for a time, there wasn’t an appetite for fashion with a capital F on the ski slopes.
But that was then, and this is now. Skiwear has seemingly become the new frontier for high fashion-because what is a piste, if not a snowy catwalk?-with fans of the sport eager to showcase their personal style. Traditional ski apparel brands, and retailers, meanwhile, have been taking notes.
All this momentum makes ski one of the most exciting new categories in fashion, with young luxury skiwear brands eager to make their mark. Whether you prefer to shop heritage houses or new designers, the range of recent ski wear on the market suits every style. Below, a roundup of what’s new from emerging labels and timeless names to shop now.
At the turn of the decade, brands like Khaite and Dior launched their own fashionable ski capsules; last season FWRD hosted a season-long ski shop pop-up in Aspen to sell multi-brand chic gear all in one place on the ultimate mountain town’s main strip. Also last season, MyTheresa began a partnership with Moncler that culminated in a runway show in Norway.
Emerging and Established Skiwear Brands
Let's explore some of the brands that are making waves in the skiwear industry:
Read also: Ski Style: Ralph Lauren's Influence
Fusalp
Launched in 1972, Fulsap, short for “fuseau from the Alps” (a nod to the brand’s most-loved ski pants) first rose in popularity after Olympic ski champions wore the brand’s apparel in the big games. Founded by two tailors from Annecy who shared a deep appreciation for the sport, Fulsap has since evolved to offer both technical and high-quality, fashion-friendly skiwear.
Fusalp Elancia II B ski pants
Cordova
Want to look really good zipping down Ajax? As in, evoke a Bond-girl glamour in pieces? Cordova is the brand for you. Named after the Alaskan town, the label was founded in the winter of 2016 and has since made a name for itself as the brand for second-skin ski suits and some of the best ski jackets. Styles come with belts because why not show off your waist while you’re showing off your Black Diamond skills? Don’t miss their breathable yet warming base and mid-layers either.
- Cordova The Telluride ski suit
- Cordova ribbed thermal leggings
- Cordova ribbed thermal top
Perfect Moment
For fashion girls, there’s really just one ski brand: Perfect Moment. Though its “Aspen” sweaters and other cozy knits have become staples of chic chalets and ski lodges, the brand actually has a much longer history than you might assume. Perfect Moment was founded in 1984 by professional skier and filmmaker Thierry Donard, initially focusing on high-performance ski wear.
Today, its signatures include star motifs, bold houndstooth checks, and merino turtlenecks emblazoned with playful, on-theme words like “Ski,” “Piste,” and “Après.” No ski wardrobe is complete without at least one piece!
Read also: Ski Wear for Plus-Size Skiers
- Perfect Moment Neve sweater
- Perfect Moment ski jumpsuit
- Perfect Moment Polar flare jacket
- Perfect Moment Aurora ski pants
Bogner
Historically a skiwear favorite, Bogner has been a leader in the space for decades. The founder, Maria Bogner, set out to create best-in-class skiwear in 1957 and has been pioneering high-end slope style ever since. The brand continues to release new pieces for its Fire + Ice collection as well, from insulated jackets and pants to warming layering essentials.
- Bogner Neila down ski jacket
- Bogner Medita fleece first layer
Moncler
Founded in 1952 in Monestier-de-Clermont, a tiny mountain village near Grenoble, Moncler had a focus on mountain sports from the beginning. Marrying a unique fashion point of view and appreciation for sport, the house took on a more identifiable style when, in 2003, Remo Ruffini joined the brand. Moncler now has over 70 years of consistency in the ski department, bringing luxury and style to the mountain, from boots to ski helmets to moisture-wicking layers and sleek outerwear.
- Moncler Monpulse ankle boots
- Moncler hooded down jacket
Arc’teryx
Founded in 1989, Arc’teryx has become a trending go-to for all things gear-from hiking to mountain climbing to skiing. The brand is best known for marrying an appreciation for savvy design and technical wear-and its approach to ski gear is no different. The baby blue set (the Gore-tex ski jacket includes a powder skirt to keep snow out) is punctuated with perfectly placed zippers in contrasting colors, and the perfect duo for backcountry skiing or snowboarding. (If blue isn’t for you, the shell jackets and water-resistant pants come in other colors, too.) For extras, consider one of their ultra-popular beanies, ski socks, or gloves.
- Arc'teryx Sentinel insulated jacket
- Arc'teryx Sentinel insulated pants
- Arc'teryx Rho zip neck base layer
- Arc'teryx Fission SV gloves
Goldbergh
Brought to life in 2009 by Sandra Peet and Lieke van de Berg, Goldbergh approaches ski wear with a focus on fashion, trend, and practicality. Based in Amsterdam, the Dutch brand places an emphasis on craftsmanship, which can be seen in the belt details, zippers, and lined hoods on its one-pieces. If you’re going for a statement moment, don’t sleep on its puff-sleeve suit as a first-day-on-the-mountain look.
Jetset
Though Jet Set was technically founded in St. Moritz in 1969, the brand ranks as a new name to know, having been fully relaunched in 2018. Though Jetset takes ski seriously, the brand’s offerings are free-spirited with leopard-printed ski suits, separates boldly patterned with flying tropical birds, or a selection of legging-style pants (you can actually ski in!) in a subtle metallic silver hue.
Read also: Choosing the right snow pants
- Jet Set Ginger halfzip base layer
- Jet Set Paula knit leggings
Aztech Mountain
Fans of Ssense, Chopova Lowena, and tie-dyed cashmere-you know, the cool crowd-now have a brand crafting skiwear to outfit them on the slopes. Meet Aztech Mountain, a New York and Aspen-based brand founded by David Roth and Heifara Rutgers in 2013. The offerings of high-performance ski jackets feature hints of streetwear with fresh patterns.
- Aztech Mountain Daisy Nuke ski jacket
- Aztech Mountain Bella ski pants
- Aztech Mountain Bayer sweater
- Aztech Mountain Ajax half-zip sweater
Halfdays
Founded by Karelle Golda, Ariana Ferwerda, and Kiley McKinnon (the latter being an Olympic freestyle aerial skier), Halfdays is a collection of ski clothes designed by women, for women. In addition to ensuring their pieces be well-priced, Halfday offers extended sizing and prioritizes recycled materials in its designs. The idea being that everyone should look and feel good whilst hitting the slopes. Aesthetic-wise, the pieces have everything you need and nothing you don’t; solid-colored separates that can be mixed and matched.
- Halfdays Emma soft shell pants
- Halfdays light cushion ski socks
Ienki Ienki
A Kyiv-based brand founded in 2016, Ienki Ienki is born out of a passion for sport and fashion. With a commitment to maintaining style without compromising quality, the founder, Dima Ievenko, named the brand-pronounced “yenki yenki”-as an ode to roots as a descendant of the Evenki people, one of the largest native groups from northern Siberia. Dime incorporates the northern nations’ heritage wear into her collection by way of bows and bibs. The quilted pants are a most-loved piece from this brand-a standout on the ski market right now.
- Ienki Ienki Stardust ski suit
- Ienki Ienki Keptar cropped vest
- Ienki Ienki Apres ski overalls
We Norwegians
Launched in October 2014 by Tove Grane and Oyvind Lauritzen, We Norwegians (which is, yes, founded by two Norwegians) offers an all-important but not often-seen component of ski-wear: baselayers. As the popularity of second-skin catsuit ski suits continues to rise, the need for body-skimming knitted base layers does too. Crafted almost entirely from wool (the label is committed to the use of natural fibers), We Norwegians offers merino wool and blended leggings, turtlenecks, and more in simple but sophisticated colorways and patterns-a stripe here, a chevron there. And even if you don’t ski, pieces can be worn like knitwear.
- We Norwegians Voss Chevron zip up
- We Norwegians Setesdal sweater
- We Norwegians Telemark socks
- We Norwegians Signature jumpsuit
Mackage
Though Canadian cold-weather outfitter Mackage is not a new label (it was founded in Montreal in 1999) the brand has recently amped up its ski offerings (and debuted snow-friendly footwear in 2020). For ski suits that will really and truly keep you warm (no jacket required!) and belted puffers trimmed with shearling, Mackage is quickly becoming a go-to ski jacket brand for the alpine set. The look is slick and unfussy and subtly sporty.
- Mackage Kent-Glo puffer jacket
- Mackage Gia stretch salopettes
Gucci
Gucci is back at it with a capsule collection of skiwear-consider it an assortment or the ski bunny who has everything (see: the monogrammed all-over goggles). There are base layers knitted with the double G logos and quilted faux fur mittens. Per the Italian house, it's “a selection of pieces envisioned for mountain leisure and beyond.”
Vuarnet
Vuarnet launched its recent collection specifically to suit extreme cold and provide protection. The brand, which was founded in 1957 out of the French Alps, has been leading skiwear-specifically, mountain eyewear, for decades. Now, its new collection of apparel sets the tone for a sport-forward season.
- Vuarnet fleece jacket Husky
Fendi
Since releasing a skiwear line in 2016, Fendi has specialized in both slope and après-ski wear. Bringing its quintessential monogram print to the mountains, the house’s style is true to itself in the form of ski suits and women’s jackets made for movement.
- Fendi shearling bucket hat
Balenciaga
Released this month, Balenciaga’s first-ever ski wear collection is equally technical and fashion-forward. The line of ready-to-wear, equipment, gear, and accessories reflect the house’s signature style (think all-black, hints of red, and futuristic silhouettes). The parkas and cargo pants are made from membrane-bonded ripstop with integrated snow skirts, ensuring you stay warm and at ease on the mountain-while being the most on-trend skier, too.
- Balenciaga long sleeve turtleneck
- Balenciaga ski tracksuit pants
- Balenciaga high collar parka
- Balenciaga ski mask goggles
Prada
Marked with the brand’s signature red logo, the brand began selling ski wear in the 1990s with puffers and ski suits. Today, the heritage house carries on its mountain legacy with technical wear that looks stylish on and off the slopes.
- Prada double fleece jacket
- Prada x Oakley Linea Rossa ski goggles
Louis Vuitton
Louis Vuitton released a new, combined men’s and women’s ski collection to welcome the new season. Including ready-to-wear and proper ski wear, the new line offers technical trousers, half-zip ski sweaters, an array of puffers, and more pieces adorned with the brand’s LV Flocon logo. While this is by no means the brand’s first foray into ski, the new collection adopts a modern sport appeal with a clean color palette and smart silhouettes.
- Louis Vuitton LV Cold Spark beanie
- Louis Vuitton Cortina low boots
- Louis Vuitton LV Snowfall ski mask
- Louis Vuitton monogram fleece jacket
Alps & Meters
Alps and Meters launched with menswear and a limited collection in 2014, inspired by the discovery of a particularly great vintage knit at a shop in Åre, Sweden. The brand soon parlayed its interest in melding traditional Alps-inspired wares with technical performance in mind for women as well. Its use of color and graphic prints lends a playful vibe to skiwear while maintaining absolute warmth and ease in movement.
- Alps & Meters Wasatch ski race knit
- Alps & Meters Powder 8 pants
- Alps & Meters Powder 8 Cody jacket
- Alps & Meters Sterling leggings
Slope Siren
Inspired by the glamour of skiing in the ’70s and ’80s, Slope Siren suits are created to make a statement on the mountain. Launched by Alex Goldney in 2022, it’s a luxury women's skiwear brand that aims to meld nostalgic fashion with performance. The collection features Western-inspired ski suits that look just as good on the chairlift as the do fireside for après.
- Slope Siren The Bonnie Western ski suit
- Slope Siren The Mae Western ski suit
FP Movement
FP Movement is Free People’s activewear brand launched under Free People in 2012. It specializes in athleisure and performance gear, bringing the same youthful, vibrant energy to sport and fitness that it does to everyday style.
Traditional ski apparel brands, and retailers, meanwhile, have been taking notes. Ski & Snowboard as its exclusive lifestyle apparel partner. The collection, which will feature knitwear, après-ski staples, and alpine accessories for men, women, and kids, is inspired by vintage ski logos and archive Olympic patches. It’s dropping in early 2026.
Here is a summary of the key brands mentioned and their unique selling points:
| Brand | Unique Selling Point |
|---|---|
| Fusalp | Technical and fashion-friendly skiwear with a nod to Olympic history. |
| Cordova | Second-skin ski suits with a Bond-girl glamour aesthetic. |
| Perfect Moment | Star motifs and playful on-theme designs. |
| Bogner | Pioneering high-end slope style since 1957. |
| Moncler | Luxury and style in mountain sports apparel. |
| Arc’teryx | Savvy design and technical wear for all mountain activities. |
| Goldbergh | Fashion-focused ski wear with an emphasis on craftsmanship. |
| Jetset | Free-spirited designs with bold patterns. |
| Aztech Mountain | High-performance ski jackets with hints of streetwear. |
| Halfdays | Well-priced ski clothes designed by women, for women. |
| Ienki Ienki | Unique designs inspired by northern Siberian heritage. |
| We Norwegians | High-quality wool base layers with sophisticated colorways. |
| Mackage | Slick and unfussy ski suits and puffers. |
| Gucci | Luxury skiwear with iconic monogram designs. |
| Vuarnet | Sport-forward designs with a focus on extreme cold protection. |
| Fendi | Ski and après-ski wear featuring the brand's signature monogram. |
| Balenciaga | Technical and fashion-forward designs with a futuristic aesthetic. |
| Prada | Stylish technical wear with the brand's signature red logo. |
| Louis Vuitton | Modern sport appeal with a clean color palette and smart silhouettes. |
| Alps & Meters | Traditional Alps-inspired wares with technical performance. |
| Slope Siren | Luxury women's skiwear inspired by the glamour of the '70s and '80s. |
| FP Movement | Athleisure and performance gear with a youthful, vibrant energy. |
In conclusion, the skiwear market is evolving, offering a wide range of options from heritage brands to emerging designers. Whether you prioritize technical performance, high fashion, or a combination of both, there's a ski label to suit your personal style and needs.